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FILLING THE GAP-FENTY

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FILLING THE GAP-FENTY
Rihanna launched her makeup line specializing in a wide variety of foundation that matches any and every skin tone. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. 

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